In a recent spot launching Nike’s “KD Stratosphere Collection” for Foot Locker, Kevin Durant and W+K Amsterdam have a message for all the aspiring stars with big hoop dreams: bring it, son.
In this sequel to the older “baddest” spot from July, Durant strikes a note of solidarity with all the playground amateurs: he was there once, too. In fact, they might one day be lucky enough to challenge him (on his private rooftop court?) for the title of “The New Baddest.”
There’s also a misspelled hashtag asking Tweeters to nominate themselves as “THEBADD35T.”
Nike already posted a compilation starring some super bad kids:
We asked to see the best of #THEBADD35T. These young hoopers are the cream of that crop. https://t.co/agAyEDYHIm
— Nike Basketball (@nikebasketball) August 19, 2014
We’ve got your badass credits right here:
WIEDEN+KENNEDY AMSTERDAM | |
Executive Creative Director | Mark Bernath, Eric Quennoy |
Creative Director | Alvaro Sotomayor, David Smith |
Art Director | Victor Monclus |
Copywriter | Will Lowe |
Head of Broadcast Production | Joe Togneri |
Broadcast Producer | Ross Plummer |
Planner | Ben Armistead |
Group Account Director | Kirk Johnsen |
Account Director | Kathryn Addo |
Account Manager | Jorge Fesser, Luke Purdy |
Project Manager | Janna Harrington |
Business Affairs | Michael Graves, Dusty Slowik |
Head of Studio | Jackie Barbour |
Studio Artist | Noa Redero |
FILM PRODUCTION | |
PRODUCTION COMPANY | BELIEVE MEDIA |
Director | Anthony Mandler |
Director of Photography | David Devlin |
Producer | Kim Bradshaw |
Executive Producers | Liz Silver, Luke Thornton |
EDITING COMPANY | WHITEHOUSE POST LONDON |
Editor | Stephen Dunne (Europe), Sam Gunn (US) |
Executive Producer | Bebe Evwaraye |
AUDIO POST | WAVE AMSTERDAM |
Sound Designer/Mixer | Alex Nicholls-Lee |
MUSIC | |
Artist / Title | Benjamin Price, Alex Nichols-Lee – ”The Baddest Remix” |
Music Company | Wave Music |
POST PRODUCTION | GLASSWORKS AMSTERDAM |
Flame | Kyle Obley |
Colorist | Scott Harris (Glassworks), Tom Poole (Company 3) |
Managing Director | Olivier Klonhammer |