Booking.com and agency of record Wieden + Kennedy Amsterdam started 2016 with a bang of sorts by asking viewers to turn their (futile) New Years Resolutions into travel plans for the “BEST 2016 EVER.”
The shop’s latest campaign is no less ambitious. Seems the client has a new service called Passion Search which suggests potential vacation spots based on…wait for it…a user’s own personal interests!
The (presumably) well-to-do family in the first spot wants to get a little closer to nature, but which we mean their inner warrior nature.
And here we were about to call that spot unrealistic.
Next, have you ever heard of the Society for Creative Anachronism? If not, then what might you expect them to be?
Finally, one man truly gets down and dirty with the hogs and their prized fungi.
The release doesn’t really explain the service, which launched today across most of Europe and Canada–so we had to try it ourselves. According to the destination finder, our incongruous interests in mountains, beer and urban pedestrian pursuits hint that our ideal vacation spot would be Brussels, Prague or Munich.
We can’t say we disagree! The campaign also reminds us, in its way, of Ogilvy Shanghai’s December work for travel company Agoda, which cast wealthy Chinese travelers as “land divers” who go far beneath the surface of the culture wherever they happen to land.
Credits
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BOOKING.COM |
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Chief Marketing Officer |
Pepijn Rijvers |
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Head of Brand |
Manuel Douchez |
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Brand Communications Director |
Andrew Smith |
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Digital Brand Director |
Ash Choudhury |
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Senior Brand Comms Manager |
Diana Marcela Agudelo Hernandez |
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Senior Digital Brand Manager |
Luis Ortiz |
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Brand Specialist |
Robert Schreuders |
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Senior Media Planner |
Oliver Shayer |
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Media Planner |
Kelly Lee |
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Media Specialist |
Marie Lootvoet |
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Head of Social Media |
Julian Poole |
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Global PR Manager |
Megan Smith |
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WIEDEN+KENNEDY AMSTERDAM |
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Executive Creative Director |
Mark Bernath & Eric Quennoy |
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Creative Director |
Genevieve Hoey, Sean Condon, Joe Burrin |
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Head of Broadcast Production |
Joe Togneri |
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Broadcast Producer |
Jaime Tan |
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Broadcast Assist. Producer |
Khalid El Khouani |
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Strategic Planner |
Emma Wiseman |
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Communications Planner |
Josh Chang |
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Digital Planner |
Greg White |
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Managing Director |
Blake Harrop |
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Group Account Director |
Nick Owen |
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Account Director |
Aitziber Izurrategui |
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Account Manager |
Caroline-Melody Meyer / Alice Lombard |
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Head of Design |
Joe Burrin |
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Designer |
Thomas Payne |
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Project Manager |
Jackie Barbour |
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Business Affairs |
Kacey Kelley |
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FILM PRODUCTION |
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PRODUCTION COMPANY |
MJZ |
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Director |
Matthijs Van Heijningen |
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Director of Photography |
Joost Van Gelder |
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Producer |
Amy Appleton |
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Executive Producer |
Helen Kenny |
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EDITING COMPANY |
Circus |
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Editor |
Jono Griffith |
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Edit Assistant |
Adam Buckmaster |
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AUDIO POST |
Grand Central Recording Studios |
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Sound Designer/Mixer |
Raja Sehgal |
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Additional Tracklay |
Aaron Taffel |
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MUSIC |
A-Bomb Music London |
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Artist / Title |
Diogo Vasconcellos, Greg Hatwell/ History Diogo Vasconcellos, Greg Hatwell/ Haka Simon Porter/ Truffles (TBC!) |
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Music Company |
A-Bomb Music London |
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POST PRODUCTION |
The Moving Picture Company, London |
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2D VFX Supervisor |
Bevis Jones |
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2D Assists |
Fabrzio Ghiso, George Brunt |
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CG Lead |
Michael Diprose |
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CG |
Fabian Frank, Chloe Dawe, Daniel Kmet, Matthew Gifford, Tim van-Hussen, Thanos Topouzis, Bjorn Blaaberg, Inigo Roy |
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Telecine |
Jean Clement |
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Producer |
Dafydd Upsdell |