W+K, AKQA Vet Lori DeBortoli Joins WPP Experience Agency SET as Managing Director

By Erik Oster 

WPP experience agency SET hired Lori DeBortoli as managing director of its Portland and Los Angeles offices.

DeBortoli will be tasked with engaging potential clients as well as managing SET’s West Coast offices.

DeBortoli joins SET following two years as a client partner for AKQA in Portland, working as Nike global brand digital director and on new business outreach. She formerly spent around three years as an executive producer with W+K Portland, working on the agency’s Nike, P&G, Kraft, Oreo and Maxwell House accounts. After her stint with W+K, DeBortoli joined Edelman as a senior vice president, director of integrated production, where she worked with clients including Microsoft, Disney, Warner Brothers, Activision, Adobe, Starbucks, Ghirardelli, PayPal, and HP. She also has previously served as an integrated producer for CP+B Boulder and vice president, integrate production for Red Square Agency.

“One of the most appealing things about SET is not only constantly making real, physical things that get great press, but that we can partner with anyone – directly with brands, ad agencies should they need us, digital shops, design studios, entertainment companies and more,” DeBortoli said in a statement. “That is incredibly freeing when you no longer need to look for competitors but instead, look for the best spot to build a bridge.”

“I’m very excited to have Lori on our team. Her expertise in nurturing client relationships, her experience across advertising, PR and digital, and her passion as a manager make her the ideal fit to lead the West,” added SET CEO Alasdair Lloyd-Jones.