The Amsterdam offices of Wieden+Kennedy and AQKA recently launched a new campaign to promote client Netflix in the UK, Ireland, The Netherlands and “The Nordics.”
The first spot aims to answer some of its own titular “Big Questions” with some hopeful maybes:
The second, more recent spot — first in a series of three — serves as another promo for Netflix original programming:
Future work will expand upon the “big questions” theme to reinforce the personalization available with the service. From Sean Condon of W+K Amsterdam:
“Some of the spots dramatise these moments of change in everyday situations; others tell bigger stories about how entertainment can have a profound effect on viewers’ lives – and diets. But they all build upon Netflix’s brand personality by bringing to life the brand’s fun, entertaining and unique personality through these compelling stories.”
Additional spots will launch later this month.
| WIEDEN+KENNEDY AMSTERDAM | |
| Executive Creative Director | Mark Bernath & Eric Quennoy |
| Creative Director | Sean Condon |
| Art Director | Jordi Luna |
| Copywriter | Diaa Mohamed & Evgeny Primachenko |
| Head of Content Production | Joe Togneri |
| Broadcast Producer | Ross Plummer |
| Planning Director | Martin Weigel |
| Group Account Director | Clare Pickens |
| Account Director | Eleanor Thodey |
| Account Manager | Charlotte Jongejan |
| Project Manager | Emma Williamson |
| Business Affairs | Emilie Douque |
| FILM PRODUCTION | ||
| PRODUCTION COMPANY | BISCUIT | |
| Director | Aaron Stoller | |
| Director of Photography | Henrik Stenberg | |
| Producer | Mala Vassan | |
| Executive Producer | Kate Taylor | |
| EDITING COMPANY | PEEPSHOW, LONDON | |
| Editor | Andrea Macarther, Amanda Perry. | |
| AUDIO POST | WAVE SOUND STUDIOS, AMSTERDAM | |
| Sound Designer/Mixer | Alex Nichols-Lee | |
| MUSIC – BIG QUESTIONS | ||
| Artist / Title | Harry Lightfoot / “To Glory” | |
| Music Company | Woodwork Music, UK | |
| MUSIC – SARA | ||
| Artist / Title | Beacon Street Studios / “Jaunty” | |
| Music Company | Beacon Street Studios, LA | |
| POST PRODUCTION | GLASSWORKS AMSTERDAM | |
| Colourist | Scott Harris | |
| Lead Compositor / Supervisor | Morten Vinther | |
| SR. VFX Producer | Anya Kruzmetra | |
| Compositors | Kyle Obley, Jesper Nybroe | |
| On-set VFX Supervision | Naomi Anderlini | |
| 3D Lead & Character Design | Simon Glas | |
| Animation | Thomas Hinke | |
| Additional Modelling & Rigging | Rudiger Kaltenhauser | |
| Surfacing, light & rendering | Florian Breg | |
| INTERACTIVE | |
| DIGITAL AGENCY | AKQA |
| Creative Director | Ivar Eden |
| Associate Creative Director | Kim Baffi |
| Copywriter | Rachael Kendrick |
| Planning Director | Laurence Parkes |
| Senior Project Manager | Mikaela Westerberg |
| Production Manager | Dorothy Bany |
| Account Director | Cecile Desmarest |
| Client Partner | James Scott |
| Director of Delivery | Kristopher Smith |
| Film Director | Quentin van de Bossche |
| DIGITAL PRODUCTION | MEDIAMONKS |
| POST-PRODUCTION | GLASSWORKS AMSTERDAM |
| SOUND DESIGN | WAVE SOUND STUDIOS, AMSTERDAM |