W+K, AKQA Amsterdam Start Great Things for Netflix

By Patrick Coffee 

The Amsterdam offices of Wieden+Kennedy and AQKA recently launched a new campaign to promote client Netflix in the UK, Ireland, The Netherlands and “The Nordics.”

The first spot aims to answer some of its own titular “Big Questions” with some hopeful maybes:

The second, more recent spot — first in a series of three — serves as another promo for Netflix original programming:

Future work will expand upon the “big questions” theme to reinforce the personalization available with the service. From Sean Condon of W+K Amsterdam:

“Some of the spots dramatise these moments of change in everyday situations; others tell bigger stories about how entertainment can have a profound effect on viewers’ lives – and diets. But they all build upon Netflix’s brand personality by bringing to life the brand’s fun, entertaining and unique personality through these compelling stories.”

Additional spots will launch later this month.

WIEDEN+KENNEDY AMSTERDAM
Executive Creative Director Mark Bernath & Eric Quennoy
Creative Director Sean Condon
Art Director Jordi Luna
Copywriter Diaa Mohamed & Evgeny Primachenko
Head of Content Production Joe Togneri
Broadcast Producer Ross Plummer
Planning Director Martin Weigel
Group Account Director Clare Pickens
Account Director Eleanor Thodey
Account Manager Charlotte Jongejan
Project Manager Emma Williamson
Business Affairs Emilie Douque

 

 

FILM PRODUCTION
PRODUCTION COMPANY BISCUIT
Director Aaron Stoller
Director of Photography Henrik Stenberg
Producer Mala Vassan
Executive Producer Kate Taylor
EDITING COMPANY PEEPSHOW, LONDON
Editor Andrea Macarther, Amanda Perry.
AUDIO POST WAVE SOUND STUDIOS, AMSTERDAM
Sound Designer/Mixer Alex Nichols-Lee
MUSIC – BIG QUESTIONS
Artist / Title Harry Lightfoot / “To Glory”
Music Company Woodwork Music, UK
MUSIC – SARA
Artist / Title Beacon Street Studios / “Jaunty”
Music Company Beacon Street Studios, LA
POST PRODUCTION GLASSWORKS AMSTERDAM
Colourist Scott Harris
Lead Compositor / Supervisor Morten Vinther
SR. VFX Producer Anya Kruzmetra
Compositors Kyle Obley, Jesper Nybroe
On-set VFX Supervision Naomi Anderlini
3D Lead & Character Design Simon Glas
Animation Thomas Hinke
Additional Modelling & Rigging Rudiger Kaltenhauser
Surfacing, light & rendering Florian Breg

 

 

INTERACTIVE
DIGITAL AGENCY AKQA
Creative Director Ivar Eden
Associate Creative Director Kim Baffi
Copywriter Rachael Kendrick
Planning Director Laurence Parkes
Senior Project Manager Mikaela Westerberg
Production Manager Dorothy Bany
Account Director Cecile Desmarest
Client Partner James Scott
Director of Delivery  Kristopher Smith 
Film Director Quentin van de Bossche
DIGITAL PRODUCTION MEDIAMONKS
POST-PRODUCTION GLASSWORKS AMSTERDAM
SOUND DESIGN WAVE SOUND STUDIOS, AMSTERDAM

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