Wing Appoints Pepe Aguilar as CCO

By Erik Oster 

Grey’s Hispanic consumer agency, Wing, appointed Jose “Pepe” Aguilar as its new chief creative officer.

Aguilar arrives at Wing with over two decades of industry experience, including 13 years at Grey, most recently serving as executive creative director at Grey Mexico, a position he has held since October of 2012. Before that he spent two years as general creative director at Grey Peru, following nearly four and a half years in that position at Maruri Grey Ecuador. Prior to that he served as group creative director at Grey Mexico, following two years in the position at Lowe Mexico. He has also served as a creative director at JWT Mexico and an associate creative director at Lowe Mexico. Over the course of his career he has worked with clients including Nike, Coca-Cola, Heineken, Ford, Gerber, Bacardi, Honda, Nestlé, Novartis, P&G, Sony and Walmart.

“Pepe Aguilar is a highly respected, incredibly talented creative leader and team builder. We are delighted to welcome him to Wing and look forward to the contributions he will make to our continued growth,” said Wing managing director Sandra Alfaro.


“During his years at Grey, Pepe has pushed the boundaries with big, powerful ideas across channels that break new ground in brand experience,” added Grey New York chief creative officer Andreas Dahlqvist. “He will be a huge creative asset for Wing’s clients.”