Just when you thought Chrysler was making a bold media comeback with an emotional Super Bowl ad, someone at the company’s social media AOR New Media Strategies (which was appointed just over a year ago) dropped an F-bomb on its official Twitter page.
According to the Detroit Free Press, the offending tweet happened this morning, when the NMS staffer tweeting from the @chryslerautos account was apparently having a pretty horrible commute to work. The company has since pulled the tweet, but not before many of @ChryslerAuto’s 8,000 followers RT’d the snafu. Just after 3 p.m. today, Chrysler Inc. posted an official response and an apology about the fiasco, stating, “Chrysler Group and its brands do not tolerate inappropriate language or behavior, and apologize to anyone who may have been offended by this communication.”
Granted, using Eminem as your official spokesperson may not give your company the most “family friendly” image. But, dumping on Detroit drivers? That might be taking things a little too far. Needless to say, Chrysler promptly fired the employee behind the tweet, showing us further that the microblogging service remains as dangerous as it is addictive/effective.