Steak, the UK agency, has crossed the pond to open a shop in New York City. The shop had billings of approximately $50 million in 2007 and is opening its doors with the fashion brand French Connection, the luxury lingerie brand Myla and the global mobile-based community FunkySexyCool. Steak is the search-led digital agency, offering SEO and pay per click advertising), online reputation management, mobile search, digital media planning and buying, affiliate marketing and digital creative. Oliver Bishop, CEO,said:
â€œHaving secured venture capital funding from Beringea, weâ€™re continuing our growth by expanding into both America and Australia. We feel the time is right to bring the Steak philosophy to the US.“
In the press release, Steak outlined their philosophy, which goes a little something like “using the intelligence of search” blah, blah, blah; being technology agnostic, blah, blah, blah; bringing creativity to search and lastly, acting with restless minds. This latter points means that “Steak is an advocate of change for a better way. Steak embraces innovations, changes in how people use digital media and constantly thinks about how that affects brands.” You’ve heard this all before, right? Let’s move on.
Chrysi Philalithes has been appointed the Launch Managing Director. Chrysi has been recognized by the UK national newspaper, The Guardian, as one of the â€œ50 Women to Watch,“ by Management Today as one of their â€œ35 Women under 35“ and by the UK advertising industryâ€™s trade magazine, Campaign, as a â€œFace to Watch.“
The staff will also include Noah Elkin as Vice President of Corporate Strategy, a position he previously held at iCrossing. Rick Dalton joins Steak as Director of Paid Search.