So, Kanye and Creative Directors Do Share a Common Bond After All

By Erik Oster 

Have you ever noticed how much Kanye West has in common with your Creative Director? The over-inflated egos, aimless pontificating, batshit crazy quotes. Well, you’re not alone: some mystery genius (or geniuses) created Kanye Vs. Creative Director, a site that supplies quotes and asks you to identify whether they came from self-proclaimed genius Yeezus or a self-proclaimed genius Creative Director. Or, as they put it on the site, “They both talk like they’re God’s gift to the Earth, but the lines have gotten so blurred that it’s hard to tell who said what. Until now.”

Once you enter the site you’re given the option to play Kanye Vs. Creative Director, or to submit quotes from your own Creative Director — a nice touch that ensures the site will continue to grow. Then the fun begins, and it’s harder than you might think to distinguish which quotes are from a Creative Director and which are from a famous, narcissistic rapper. A sampling: “Sometimes I get emotional over fonts.” Sounds like a sure bet for Creative Director, right? Nope, that one was Kanye. Now picture Kanye crying over Comic Sans. There you go, fun, isn’t it?


“You won’t understand my genius until, like, two years from now.” Okay, that seems like a safe bet for Kanye, no? Actually no, that was a real thing said by an actual Creative Director. You get the idea. Of course, some of them actually are easy, but you’d be surprised how often it’s difficult to distinguish who said what. When you answer a question you get a little message from either Kanye or the Creative Director, offering encouragement for a right answer and ridicule for a wrong answer. The Creative Director might say, for example, “I thought you were better than this,” or “Great job rolling with the punches,” while Kanye might offer up, “We don’t wanna hear that weak shit no more” or “You actin ballerific like it’s all terrific.” It’s a funny, clever idea, and the site is a fun way to spend a few minutes at work (provided your Creative Director doesn’t catch you). The only problems with Kanye Vs. Creative Director are that it doesn’t track your progress, and the quotes just keep coming in an infinite, seemingly random loop (which means you might get stuck with some repeat quotes after only a few minutes). Nitpicking aside, we’re glad someone thought this one up. Hopefully Kanye doesn’t find out about it.