Who Knew Heartburn Meds Could Be So Dreamy?

JWT and The Barbarian Group collaborated on a new site for heartburn medication/J&J-Merck brand Pepcid called “Max My Dream,” which realizes your nocturnal wishes via a brief animated clip. The music box loop provides the ideal score as you type your dream in 140 characters or less (as you do) then watch it unfold. The silhouetted character is a bit shoddy, but we’ve seen worse user-generated content. Check out TBG’s more tech-nerdy explanation of the site here.