What’s Behind the Quizno’s/Initiative Break Up?

By Matt Van Hoven 

Quizno’s told AdWeek on Friday that yes, they did part ways with Initiative. But a source tells us the split may have had more to do with Quizno’s than anything else.

“Initiative wouldn’t cut its fees and horizon low balled to get the business,” a source close to the matter told me. “Also, Initiative was questioning Quiznos credit worthiness as the networks wanted ‘guarantees’ of payment before putting Quiznos on the air..”


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