What Will Happen (to the ad-world) if the Big 3 Fail?

By Matt Van Hoven 

Now that GM has asked everyone and their mother to contact lawmakers and urge them to support a federal bailout for the failing automaker, we thought it’d be a good time to ask you what you think will happen to the ad agencies that provide their marketing materials.

Chrysler is currently using a few entities to handle its brands: Jeep, belongs to San Francisco agency Cutwater. The shop also uses BBDO Detroit, which has already seen its share of cutbacks due to Chrysler’s financial woes. GM is buried deep within Campbell Ewald and a few other shops here and there (Mullen) and Ford is still with JWT.

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Use the handy-dandy poll to tell us what you think will happen.

What will happen to the big 3’s agencies?
( surveys)

More: “Mullen Gets Some GM Love

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