Wexley School for Girls Provides ‘An Excellent Reason to Use dopl’

By Erik Oster 

Well, here’s an odd one. Wexley School for Girls launched a new spot for Yelp competitor dopl, a bar/dining review app which bills itself as “tailored to the individual utilizing our custom, patent-pending doplrithm.

The spot opens with a cat-headed person approaching a club called Spay Lounge. After checking its phone for reviews and finding a five star review, the cat heads in. The bizarre scene unfolding inside is straight out of feline nightmares, leading in to the lines “Don’t get screwed” and “Use a better review app.” Well, that’s one way to deliver the message.

“We came to Wexley because we knew they were the type of agency that would get dopl’s unique culture and philosophy,” dopl founder and CEO Dennis Duckworth explained to Adweek. “Initially, we were looking for something that had a guerrilla or stunt aspect to it. While we weren’t totally sure what was doable within our scrappy startup budget, we were confident that Wexley would come up with something memorable and unique.”

“Dennis came to us with an amazing app and the wide open assignment of ‘Do whatever you want,'”added Wexley School for Girls co-founder and executive creative director Ian Cohen. “”The budget was small, so the creative had to feel big and make noise. This kind of assignment doesn’t come along often, and we spent quite a bit of time thinking about how to do something ridiculous enough to be shared but make it tangible to the app, which is all about making sure you don’t end up at the wrong place.”



Client: dopl
CEO: Dennis Duckworth
Agency: Wexley School for Girls
Exec Creative Dir: Ian Cohen
Creative Director Patrick Mullins:
Director Of Production: Gabe Hajiani
Associate Producer Tara Cooke:
Art Director Evan Bross:
Copywriter Paul Feldmann :
Project Manager Amy Lower:
Account Director: Jordan Karr
Account Manager: Nick Minnott
Director: Ian Cohen
DP: Chris Bell
AC: Coburn Erksine
Gaffer: Vincent Klimek
Key Grip: Kerry Flanagan
Swing: Isaac Lane
Production Designer: John Lavin
Wardrobe Designer: Collette Jones
Wardrobe Assist: Gwen Stubbs
Editorial Co: Bronson & Bronson
Editor: Mather McKallor
Audio Co: Pure Audio
Sound Designer/Mixer: Scott Weis