DiMassimo Goldstein, an independent, New York-based agency, has been selected by Weight Watchers to handle the brand’s spring campaign, which will debut Sunday, AdAge reports.
Weight Watchers decided to leave W+K last month after less than a year with the agency, in a move many attribute to an attempt to save money on the part of the struggling company. W+K took over for McCann Erickson New York in April of 2014, at which time Weight Watchers proceeded to drop its celebrity spokespeople.
A Weight Watchers spokesperson stated that this is not an agency of record selection and that the brand will “continue to evaluate agencies for the longer term.” AdAge notes that DiMassimo Goldstein “has experience crafting ads for subscription-mo
As you may remember, W+K’s last work for the client was its “All You Can Eat” Super Bowl ad featuring voiceover work from Breaking Bad’s Aaron Paul.