Weight Watchers Partners with DiMassimo Goldstein

By Erik Oster 

weightwatchersDiMassimo Goldstein, an independent, New York-based agency, has been selected by Weight Watchers to handle the brand’s spring campaign, which will debut Sunday, AdAge reports.

Weight Watchers decided to leave W+K last month after less than a year with the agency, in a move many attribute to an attempt to save money on the part of the struggling company. W+K took over for McCann Erickson New York in April of 2014, at which time Weight Watchers proceeded to drop its celebrity spokespeople.

A Weight Watchers spokesperson stated that this is not an agency of record selection and that the brand will “continue to evaluate agencies for the longer term.” AdAge notes that DiMassimo Goldstein “has experience crafting ads for subscription-model businesses, ranging from Netflix and eBay to Reader’s Digest and FreshDirect.” We featured the agency’s work on the FreshDirect broadcast spot “Lonely Shopping Cart” last year.

As you may remember, W+K’s last work for the client was its “All You Can Eat” Super Bowl adĀ featuring voiceover work from Breaking Bad’s Aaron Paul.