Wednesday Stir

By Kyle O'Brien 

-Papa Murphy’s, a take-and-bake pizza brand, is launching its first brand campaign in years and first work from its new creative agency partner, The Marketing Arm.

The campaign, “Together we Pizza,” highlights the brand’s way of making pizza, entrusting the baking part to the customer. The action jumps back and forth between the pizza shop and the home baker, with both taking credit for tasty pizza. The message is “We make great pizza, so you can make the pizza great,” with a tagline of “Change the way you pizza.”

-Wieden+Kennedy has promoted Ryan Fisher to managing director of its London office, taking over from the departing Helen Andrews.

-Budweiser is back in the Super Bowl and it’ll be accompanied by a few young brands that have never stepped onto the main stage.

-According to the Dentsu Global Ad Spend Forecast, ad spend will reach $745 billion this year with China, Japan, Germany, the U.K. and the U.S. expected to be the top five markets.

-In celebration of 375 years delivering mail, the Norwegian Postal Service is looking back at its role in the history of the country in an endearing ad.

-With a data-first approach that encompasses the modern-day consumer, strategic advisory Black//Brown and agency Brunner are helping brands put inclusion in the driver’s seat.

-Milwaukie agency Laughlin Constable announced that the agency and its president and CEO Mat Lignel have mutually agreed to part ways. Lignel served in leadership of the agency for eight years. Current chief operating officer Rome Seifert will serve as interim CEO.

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