Wednesday Stir

By Kyle O'Brien 

-Orgain, a plant-based protein product, is releasing its first-ever national brand campaign, “That Orgain Feeling.” The campaign, by 180LA, is based on the feeling of health as opposed to external results and improving appearances. It aims to demonstrate how clean eating can help you feel better.

The spot was directed by the Malloy Brothers and features Nina Simone’s iconic “Feeling Good” track.

-Adweek explores the enduring appeal of ’90s nostalgia in modern marketing.

-Planet Fitness has enlisted a pack of celebrities including Dennis Rodman and William Shatner for its new campaign, created in partnership with Publicis New York and Le Truc.

-KFC has announced a national rollout of a chicken-free product, created with Beyond Meat starting Jan. 10.

-In a twist on its annual Cadbury Creme Egg hunt, the brand has hidden 146 limited-edition chocolate eggs in supermarkets across the U.K. worth up to $13,500.

-Snack brand SkinnyPop is reminding people to not only indulge in its popcorn, but to do so while continuing to stay home.

-SXM Media looks back on some of the most innovative audio campaigns of 2021.

-Europe’s largest cinema chain, Odeon intends to get people back into its theaters by communicating everything they have been missing while stuck on their couches these last two years.

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