Wednesday Stir

By Kyle O'Brien 

-A trip down the hospital hallway can feel like the longest journey in the world, especially for sick kids. Honda has partnered with Children’s Health of Orange County to create the Honda Shogo, a vehicle for kids that makes their hospital journeys a little less scary and a little more fun.

A video by agency RPA shows Honda engineers who worked on the project and the joy of the kids who get to create their own license plates and drive themselves to their own doctor appointments in the hospital rather than having to get pushed in a wheelchair.


-We Are Rosie, the flexible talent platform that brings together Fortune 500 brands and independent marketers, has received growth investment from Align Capital Partners, which brings the company to a value of $110 million.

-Here’s what the 14 top TV executives—who oversee broadcast, cable and streaming outlets (in many cases, multiple ones)—learned in 2021.

-7 in 10 people think there’s too much booze served at employer-sponsored holiday parties, according to a recent OnePoll survey.

-To wrap season two of the Business of Marketing Podcast, Adweek enlisted former CMO of Facebook, Visa and HP Antonio Lucio as our guest.

-Twitter is going all in on Ghana, debuting a dedicated @TwitterGhana handle, bringing tweets to life on billboards in the capital city of Accra and partnering with the Afrochella festival.

-In case you missed it, here are Adweek’s 25 best ads of 2021.