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-Dos Equis has been a big part of college football all season and now one of the sport’s biggest showcases, the Rose Bowl, will feature its 36-piece, robotic brass band, which even takes song requests.
The brand teamed up with creative agency MKG to create a XX-shaped brass band jukebox that belts out game day favorites. Designed by MKG and fully fabricated with working instruments, the 36-piece brass brand jukebox has been amplifying tailgate parties leading up to the bowl game, accompanied by a full-service Dos Equis bar, an oversized foam finger, and a media partnership with Fox.
-Adweek talked to influencers about what they look for when signing with management, as well as managers on the best ways to approach new talent.
-Publicis chiefs Maurice Lévy and Arthur Sadoun have created their end of year wishes video with some slick movie tributes.
-Applications are now open for Adweek’s 2022 Media Agency of the Year, which recognizes excellence across categories including Breakthrough, Global and U.S.
-On the latest episode of “Yeah, That’s Probably an Ad,” David Griner and Shannon Miller talk about their personal picks and why they feel they represented the best of the year’s brand marketing.
–Donovan Roche, vp, crisis communications at Havas Formula in San Diego, writes about the mental health refresh of taking a sabbatical and the lessons he will take back to the office.
-Chanel’s advent calendar was a big disappointment, writes Keely Adler, a cultural futurist at dentsu Creative