Wednesday Stir

By Kyle O'Brien 

-Popular outerwear company Canada Goose has launched its first-ever footwear collection—boots made for warmth in the cold outdoors. A global campaign by agency Virtue features footballer Romeo Beckham, indigenous artist and activist Sarain Fox and indigenous leader and former NHL player Jordin Tootoo looking fashionable in the snowy outdoors. The campaign also includes out of home placements.

-A new sustainability report from McCann Worldgroup’s Truth Central could be a crucial pathway for brands and marketers trying to understand how to effectively connect with consumers on climate issues.

-DDB Sydney’s dedicated McDonald’s team is planning to welcome back McDonald’s Australia and all of the client’s agency partners to its office in January.

-Adweek went inside Visit Iceland’s parody of Mark Zuckerberg’s Metaverse Film.

-The Cannes Lions International Festival of Creativity has confirmed that it will return to a real-life, in-person format in 2022.

-People in major cities including Paris, New York and Madrid may see fantastical creatures appear to pop out of giant billboards this week after Amazon’s Prime Video rolled out a series of OOH ads to promote its new Wheel of Time series.

-Beverage company Cann collaborated with actor-comedian Paul Scheer on an ad that dispels some misconceptions about THC-infused beverages.

-Listen closely to the holiday ads released so far this year and you’ll notice the soundtrack could very well double as a set list for an adult contemporary radio station.

-Muse by Clio spent two minutes with chief strategy officer of DDB North America, Eric Zuncic.

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