-Innocean introduces Wienerschnitzel’s “World of Wieners” event in its first broadcast campaign for the chain since being selected as its agency of record last September, as well as its “Delicious Crew” characters (video above).
“Coming on the heels of our award-winning work displayed at this summer’s annual Wienerschnitzel Wiener Nationals dog race, we are excited to launch this first broadcast campaign,” Innocean USA CEO and president Steve Jun said in a statement. “Each of the commercials our team produced shows off the inherently fun personality of the restaurant and the brand in a new contemporary light, while portraying hot dogs as fresh, new and modern.”
“As Americans spend more time at home, we can all take our taste buds on a much-needed vacation, by hitting up a Wienerschnitzel drive-thru to try one of our new globally inspired hot dogs,” added Wienerschnitzel CMO Doug Koegeboehn.
The ads will run across all Wienerschnitzel markets, including Los Angeles, San Francisco, San Diego, Sacramento, Salt Lake City, Reno, Las Vegas, Phoenix, Tucson and Albuquerque. A second ad in the campaign, also featuring the “Delicious Crew,” will debut in late June.
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