-To help families talk about cognitive concerns proactively with family, the Alzheimer’s Association and the Ad Council have launched new creative, “Hopeful Together.” The campaign, created pro-bono by Mindshare and produced in English and Spanish, encourages families to discuss cognitive concerns with each other and their doctor sooner to enable early diagnosis of Alzheimer’s disease and other dementia.
In the films, we see real families talking about their struggles and facing Alzheimer’s together.
-Meta (Facebook) has awarded its global media business to Publicis Groupe’s Spark Foundry, after putting the account into review in March.
-Sabra, a top hummus and dips brand, has tapped The Martin Agency to grow its already dominant 62% category share.
-VCCP Group has launched a global content creation studio named Girl & Bear that aims to improve methods of advertising production that are under increasing pressure since the pandemic.
-Espolòn Tequila enlisted three celebrities of Mexican descent to explain how they celebrate Day of the Dead and honor their heritage.
-Savvy players in the cannabis space are likely to unleash a full-court press of marketing programs and limited-edition products for the upcoming holidays.
-With Dentsu agency iProspect’s switch to being a full-service shop, executives are conscious of maintaining its identity in the world of performance marketing.
-McDonald’s is celebrating the 40th anniversary of the McRib with a gin-based McRib-inspired drink featuring Ryan Reynolds.