Wednesday Stir

By Kyle O'Brien 

-While it’s not entering the dreaded chicken sandwich wars, Panda Express is pushing some crunchy chicken with a bilingual campaign for the new Crispy Almond Chicken Breast dish.

The spot, created with independent agency The Many, director Paul Butterworth and production company Jojx, celebrates the crunchy dish with some beautifully shot wok-fired food, and a twist on the classic Drifters track, “This Magic Moment,” sung in both English and Mandarin.

-Publicis Groupe’s data business Epsilon’s chief executive Bryan Kennedy will retire at the end of the year with former Conversant CEO John Giuliani set to rejoin as executive chairman.

-VMLY&R has named health strategy veteran Christianna Gorin as its first health practice lead and chief strategy officer for VMLY&R Health, North America.

Minjae Ormes is leaving her role as Visible’s CMO to serve as LinkedIn’s vp of global brand and consumer marketing.

-Hard seltzer brand White Claw has named VCCP as its international communication agency to help it develop global campaigns, taking over from Rothco.

-Old Navy tapped Shrill and SNL star Aidy Bryant to front a campaign that states that the apparel retailer is making all styles available in all sizes.

-Harmless Harvest is launching a cheeky outdoor and influencer campaign—complete with a hotline dubbed “the thirst line”—calling 2021 the “thirstiest summer” on record.

-R/GA Ventures has partnered with GSK Next, the innovation arm of pharma company GlaxoSmithKlein, to launch a new mentorship and business development program. Named the Re/Wire Health Studio, the program will eventually select six startups that will win access to nine weeks of mentoring, business development expertise and cash grants, according to TechCrunch.