Wednesday Stir

By Kyle O'Brien 

-South American Whirlpool brand Brastemp is pushing its new line of kitchen appliances not just to expert chefs but to those who only fry an egg on occasion.

A campaign by FCB Brasil, “The perfect kitchen for imperfect chefs,” shows a man cooking what looks like a gourmet meal in his fashionable kitchen. As he puts finishing touches on the dishes, we realize he’s essentially making chicken nuggets, popcorn and spaghetti, but does so with panache.


Publicis Groupe and TikTok have formed a partnership to help brands extend their ecommerce strategies through the video platform.

-Havas Group has improved the number of diverse faces across all career levels within its U.S. offices by 3% between July 2020 and June 2021, according to its first annual progress report.

-Southern fast food chain Bojangles has entered the long-running chicken sandwich wars with its own offering.

-In other food-ish news, to celebrate the 10th anniversary of its Family Program, Ikea worked with Ogilvy to launch the limited-edition Huvudroll candle, which smells like Swedish meatballs.

-Topgolf Entertainment Group just completed a merger with sports equipment manufacturer Callaway and has hired three new C-level executives to boost its leadership.

-Customer experience management company Merkle’s global B2B marketing organization, Merkle B2B, has been named 2021 Large Agency of the Year by the Association of National Advertisers (ANA).

-Angry Orchard Hard Cider has partnered with Bryte Skateboards to create a custom line of ’90s-themed skate decks and merch. The line will boast Angry Orchard-inspired designs co-created by Angry Orchard’s art director Joe Dion and Washington, D.C. street artist Matt Corrado.

Angry Orchard teamed with Bryte Skateboards on a line of decks.