-Cute dog alert. A modern telling of “Lady & The Tramp” for Wahl Pet Clippers finds two dog walkers walking their adorable pups into an elevator. A scruffy dog looks longingly at a well-trimmed cutie, but is rebuffed. After nudging the owner to trim his fuzzy mane, the newly groomed dog makes an impression upon the next elevator trip.
The spot was done by Milwaukee-based agency Hoffman York, and a bit of production trivia reveals that the dog walkers in the video were both masked and married for that extra layer of pandemic protection.
-At Adweek’s NexTech 2021 virtual event this week, Sir Martin Sorrell joined Adweek’s Ronan Shields to discuss the future of S4 Capital, digital marketing and events, and his predictions for the post-2020 ad economy.
-As the advertising industry continues to diversify its talent network, several agencies are revealing unique programs designed to provide entryway for a broader range of talent.
-Choreograph, WPP’s newly formed global data company, has hired adtech specialist and entrepreneur Brendan Moorcroft as its first permanent CEO.
–Trevor Beattie, the co-founder of Cheil-owned agency BMB, talked with Adweek about his upcoming flight on Virgin Galactic on one of its first commercial voyages.
-An upcoming NFT auction will see an integrated advertising campaign be made available to buy to raise funds for charity.
-Pizza Hut is making it easier to find the perfect pizza date night outfit by introducing the first, limited-edition capsule collection, Pizza Hut Tastewear.
-Fast Company talked with Gus Hattrich, CEO of Paradowski Creative, about how the agency created a summer day camp experience for employees.