–NJM Insurance Group’s “No Jingles or Mascots” campaign continues with soccer star Carli Lloyd. In the spot, Lloyd, a longtime NJM policyholder, is approached during a match by a giant blue bear mascot, who lobbies her to become the new NJM mascot, which is quickly struck down.
The spot was made in collaboration with independent agency Brownstein.
-TikTok’s newest ad option, Spark Ads, will allow brands to capitalize on popular content.
-Blue Moon is offering its customers a chance to win a limited-edition “Happy Hourglass,” featuring a 60-minute sand timer that starts when it’s flipped over to fill.
-Beats by Dre dropped a new commercial during the NBA Finals on Tuesday night, announcing an upcoming Kanye West album and featuring decorated runner Sha’Carri Richardson as the ad’s star.
–Big advertiser Avocados From Mexico elevated Ivonne Kinser to the role of vp of marketing and innovation, while Ana Ambrosi was named director of corporate communications, crisis and public relations.
-As Jeff Bezos soared into space, Mercado Libre Mexico, a direct competitor to Amazon Mexico, offered its customers free shipping during his flight, with help from Gut Mexico City and Gut Buenos Aires.
-Grey Goose and Uniterrupted, the athlete empowerment brand built by LeBron James and Maverick Carter, have partnered for a digital series that aims to explore crucial moments with all-star sports figures.
-In news about products nobody really asked for, Axe made a limited release of a Dogecoin-themed can, “DogeCan” that apparently were gone before most people knew they were there, because apparently everyone needs a 48 hour crypto scent.
— AXE (@AXE) July 20, 2021