-The Ad Council has teamed with United Way Worldwide and the Rockefeller Foundation to raise awareness about information help line 211 and 211.org.
With millions of Americans still reeling from the impacts of Covid-19, the aim of the effort is to help individuals who are struggling financially or emotionally receive the resources they need to rebuild their lives, with free, localized information on food assistance, help with paying bills, healthcare answers and mental health resources. Creative agency Walton Isaacson developed the multi-channel campaign pro bono.
-The 2021 Emmy nominations are in, and the nominees for Outstanding Commercial this year are campaigns for Amazon Alexa, Apple Airpods, Nike, Apple Watch and Beats by Dre.
-British agency network MSQ Partners has expanded its presence into the U.S. with the strengthening of its leadership team, including the hiring of Aaron Lang and Justin Cox from Deloitte Digital.
-Kraft likes to tinker with its legendary macaroni and cheese, turning it bright pink and adding a candy coating for Valentine’s Day or going pumpkin spice for fall, and now it’s embracing summer by chilling it down with a macaroni and cheese ice cream.
-In other weird food news, spice and sauce maker McCormick is launching a nationwide hunt for the company’s first-ever Director of Taco Relations.
-Over in Scotland, Irn-Bru, a soda that tastes unlike any other on the planet, has launched a campaign to find out what it really tastes like.
-Adweek looks at how British communications multinational Vodafone’s marketing team has been forced to learn new ways to work alongside its agency partners to deliver campaign work despite the restrictions imposed by the pandemic.
-Famed artist Damien Hirst has jumped on the NFT craze with “The Currency,” his first NFT series, which will be launched by art services company Heni. It’s a collection of 10,000 NFTs which correspond to 10,000 unique physical artworks by Hirst.