Wednesday Stir

By Kyle O'Brien 

-For many kids, part of growing up is pouring Nesquik into their glass of milk. To launch a line of new and improved syrups and powders, Nesquik and McCann Canada are featuring tweens, which they’ve lengthened to “Betweenagers.”

The Betweenagers are in that awkward age where they want to grow up fast but still make kid mistakes. Nesquik’s campaign, “It’s All in the Making” shows that kids can be kids—including accidentally shaving off their hair—and still have fun mixing their Nesquik.

-A group of women in marketing issued a declaration aimed at putting harassers throughout the industry on notice. The statement derives from a revelatory essay that Zoe Scaman, founder of U.K.-based strategy firm Bodacious, released on July 4 via Substack titled “Mad Men. Furious Women.”

-DDB’s North American chief creative officer Britt Nolan is rejoining Leo Burnett Chicago as president and CCO to oversee the creative output and manage the Chicago office.

-Amsterdam creative agency Cloudfactory has hired Julio Álvarez and César García as its creative leadership team to oversee all work produced by the business.

-Agency VIA helped Perdue Chicken celebrate National Fried Chicken Day with a mix-your-own sounds of fried chicken soundboard. The chicken purveyor worked with percussionist Veronica Bellino with the band Life of Agony to develop a song using only the sounds of fried chicken. When people go to a dedicated landing page, they can mix their own array of sounds for a customized track.

-But wait, there’s more chicken news. Stella Artois and the James Beard Foundation teamed up to create an NFT—chef Marcus Samuelsson’s recipe for his famous fried yardbird, in the form of an NFT as part of the brand’s larger “Chef’s Special NFT Collection.” Proceeds benefit the James Beard Foundation’s restaurant relief efforts.

-TBWA tragically lost one of its own when Jeffrey Williamson, a writer and creative director at TBWA\Chiat\Day New York and the TBWA\Health Collective, was struck by a truck while riding his bike near Central Park on June 29. He was set to retire later in July at the age of 71.

Williamson was “one of the hardest working, most passionate and genuinely inquisitive people to have ever graced the halls of Madison Avenue,” Robin Shapiro, CEO, TBWA\WorldHealth, said in a statement. “And while we try to take some solace knowing Jeff died doing what he loved—riding his vintage ’70s bike—in the place that he loved most, New York City—the loss is devastating, and our hearts are broken.”

Williamson was with the agency for 14 years as a creative director and writer. He worked on a range of accounts spanning all categories, including BNY Mellon, Michelin and TEDMED. Earlier in his career he worked as a creative director at FCB, Wolf Group and Partners & Shevack.

Jeffrey Williamson of TBWA\Chiat\Day New York was killed on June 29.