Wednesday Stir

By Kyle O'Brien 

-A series of new ads from Kayak, from indie creative shop Interesting Development, highlight the pent-up feeling people have had since the pandemic and the comically crazed state of mind they might get to if they have to cancel an upcoming vacation—there’s a meat tenderizer involved.

Four versions of a spot called “Tender” tout the flexibility of booking and changing reservations for hotel stays, vacation rentals, cars and flights.

In a separate spot, a would-be entrepreneur, clearly oblivious to the full range of options offered on Kayak, pitches to two investors on an app called Canoe.

“True to our roots, we’ve leaned into our brand tone to ensure that the ads strike a humorous chord with viewers, a welcome reprieve to some of the tougher feelings we’ve all experienced throughout this pandemic,” said Matt Clarke, vp of marketing at Kayak, in a statement.

-Accenture-owned Droga5 is going global, opening a new Tokyo office, with plans to expand to Brazil and China over the course of the next year.

-P&G shave brand Venus teamed with agency Grey New York for the #SayPubic campaign to launch the Venus for Pubic Hair and Skin Collection, with the star of the campaign being one small, hopeful pubic hair with a song on her heart.

Groupon has a new global creative agency partner again, as the online bargain site has appointed IPG’s FCB as its global creative agency ahead of a campaign repositioning Groupon as a destination for local experiences.

-The national milk processors’ organization, MilkPEP, has staged a physically challenging stunt—an elite climber who scales a 30-story building in Kansas City, Mo., with a new slogan, “You’re Gonna Need Milk For That.”

-Mailchimp is adding new ecommerce shops to its suite of tools for small- and mid-sized businesses and the company is touting the capabilities in a series of new digital and social media ads that mark its first campaign produced entirely by its in-house creative team.

“Say It With McDonald’s,” launched in Latin America with the help of creative agency DDB Colombia, asks consumers to spell out their emotions using the brand’s food packaging at different angles.

-Digiday talked with security experts and found that enabling employees to work remotely might create a cyber security risk, with potential damage for businesses.

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