Wednesday Stir

By Kyle O'Brien 

-Seattle-based agency PB& has put together some G-rated toilet humor for a Seattle plumber. “Poopy the Plunger and Friends,” is a social-first video series following Poopy, an animated plunger, on his daily adventures—meeting his plumbing tool friends and showing how he’s always there to help people with plumbing problems.

The series is part of a branding campaign for Bob Oates Sewer & Rooter. The videos introduce the characters, then show them at a rave and in a plumbing adventure, all in ’90s sitcom style. New episodes in the series will be released bi-weekly on Facebook and YouTube and will tap into current events as well as evergreen issues.

-After a tumultuous 2020, Minneapolis-based agency Periscope has parted ways with another member of its agency leadership team and its first chief creative, as CCO Peter Nicholson, who served in the role for around five years, has left the company.

Walter Geer and Jon Cook made good on their promise to have a candid and transparent conversation about diversity. The executive creative director of experience design at VMLY&R talked with CEO Cook for an hour on Instagram, in hopes to further the greater conversation in the industry.

-British supermarket chain Asda has named Havas London as its new creative agency, taking over from AMV BBDO.

-In the latest spot from Ryan Reynolds, the actor and entrepreneur advises fans to be wary of partaking in Aviation Gin and Mint Mobile at the same time—i.e., drinking and texting.

-Is Texas favorite ranch water set to become the new drink craze? The beverage is at least on track to become the libation of the summer.

-The Drum ran an anonymous mental health survey last month, and now the publication has published its findings. It found that the mental health of workers across the global marketing industry is under severe strain, with heavy workloads to blame.

-The city of Lexington, Kentucky has turned to simple postcards to get vaccinated people interested in traveling to the city. The Lexington Convention and Visitors Bureau and its agency Cornett created “Post(Vaccine)Cards” to make it easy for Lexingtonians to send compelling invitations to their newly immunized loved ones.

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