Wednesday Stir

By Kyle O'Brien is trying to sneak another word into the popular lexicon with its latest campaign from O’Keefe Reinhard & Paul. “It’s Matchical” plays on the car finding marketplace’s ability to match people with the perfect vehicle, with a touch of surrealism.

In one spot, a man sits in a diner and stares at his new car, musing to himself if the company’s app could see into his soul. In another (above), a man sees his perfect truck in everything he touches, from his espresso foam to his toast, and wonders if the truck sees him similarly.


“We believe ‘matchical’ will become part of the car buying vernacular, and build on the leadership of in the space,” said Aubrey Walker, executive creative director at OKRP. I guess we’ll see.

-SXSW is virtual this year, and Adweek spoke to event organizers, venue owners, brands and agencies about how the event is being approached.

-The WNBA has been going strong for 25 years, and in celebration of Women’s History Month, the league announced plans for its landmark season, which includes a new campaign, 25th season logo and some league initiatives.

-Fans of The Office can celebrate the 16th Anniversary of the NBC sitcom by getting their own Jell-O mold to capture staplers and other office items. The limited-edition “Stapler Mold Prank Kit” giveaway includes a stapler-shape mold, five boxes of Jell-O and a step-by-step guide to help fans recreate the famous prank.

-The Drum has run an article from author Paul Jankowski, author of The New Heartland Speaks, regarding how marketers should be reaching out to Gen Z consumers in the U.S. heartland.

-Adweek’s recently launched Columnist Network series explores the tactical thoughts and actions from Adweek’s community of high-level experts. In a new post, 99designs’ Patrick Llewellyn discusses the future of creative work and how it’s OK to not have all the answers right away.

-Mars Wrigley is now making Skittles wrappers from the seeds of plants, thanks to a partnership with biodegradable manufacturer Danimer Scientific.

-Google has stated it will lower some payment fees for app developers, which looks to benefit smaller mobile app developers.