-Coach turned broadcaster Dick Vitale brings his distinct brand of enthusiasm to The Martin Agency’s latest for Geico, in an ad presenting a Vitale audition culminating in a Gatorade bath (video above).
-MDC Partners hired Deirdre McGlashan from MediaCom as chief media officer.
–Martin Sorrell’s little “peanut”* gets sustainable: S4 Capital joined The Climate Pledge, the organization co-founded by Amazon and Global Optimism in 2019, which calls on companies to reach zero-carbon emissions by 2040.
–Derek Walker celebrates Forsman & Bodenfors creative Dotun Bello’s “Descendants of Gods” Black History Month project spreading a message of unity and love.
-Atlanta-based independent agency 22squared promoted Erica Hoholick to the role of president, COO. She previously served as chief client officer.
-Marketers are preparing for a hybrid future of work mixing in-person and remote.
–Ad inventory is expected to get more expensive in 2021, with the exception of print, according to ECI Media Management’s recent Media Inflation Report.
*No, we will never let this reference go.