Wednesday Stir

By Erik Oster 

-Paris agency Rosapark (we last asked about the name, which its founders said they were “rethinking” back in June, in late August and were told the shop was “in the process” of changing) tells a nostalgic family story in its “Fashion to Love Longer” spot for Aigle (video above).

The campaign extends through digital and social networks, where viewers on Instagram are given the opportunity to rewrite the ending by tagging their own siblings on the blank note featured in the ad.

“Creating this film for Aigle, a brand legacy par excellence, was really exciting. We illustrated a product claim through the prism of a fraternal story that I hope will speak to as many people as possible,” Rosapark co-founder Jean-François Sacco said in a statement. “Emotion, yes, but what I would like people to retain is this message of sustainability, the cornerstone of this campaign.”

-Global convenience store chain Circle K appointed GroupM’s MediaCom as its global media agency of record, following an extensive six-month review.

Omnicom reported a Q3 organic revenue decline of 11.7%, with CEO John Wren warning of “uncertainty” in Q4. During Q2 Omnicom’s organic revenue declined 23%.

-How FCB is building consistency into its efforts to combat systemic racism in advertising.

Angus Kneale, formerly a CCO at The Mill, launched production company Preymaker to offer a new model based around production in the cloud.

-Agencies attempt to retain their culture under remote work conditions.