-Creative agency Eleven and socially led shop We Are Social teamed up for a global campaign running across digital, social and OOH channels teasing new Samsung releases which will be announced at a Galaxy Unpacked event on Aug. 5 (video above).
“We wanted to create an unexpected, elegant visual solution to generate excitement for Samsung’s upcoming Galaxy Unpacked event and these exceptional new products,” Eleven CCO Mike McKay said in a statement. “This visual approach was also designed to tease and communicate experiences globally, regardless of language.”
“The teaser campaign was ideated to create conversations about the nature of key innovations of the upcoming Samsung Galaxy devices.” We Are Social Singapore managing director Christina Chong added. “Samsung is bringing new experiences to the most demanding consumers worldwide—and social is perfect to kick it all off through exciting creatives that build momentum for Unpacked.”
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