Wednesday Stir

By Kyle O'Brien 

-With Thanksgiving upon us, friends everywhere are reuniting for Friendsgiving. For longtime friends Ryan Reynolds and Amy Smart, this Friendsgiving reunion is the first in 18 years timed to the anniversary of fan favorite, “Just Friends,” which originally hit theaters on November 23, 2005. The holiday romcom follows Reynolds and Smart, a set of friends from New Jersey who navigate their relationship over time. Now, many years later, viewers get a look at where the relationship stands in a festive new video from Aviation American Gin. Smart catches on quickly to the true reason behind the reunion. After a few takes, Smart jokingly calls Reynolds out for using her for an ad for his spirit company.


-Thanksgiving weekend is also a time for football, and a new spot captures the excitement of college ball. With the College Football Playoff semifinals on the horizon, the “Best Story Wins” from Arts & Letters Creative shows that the action is just ramping up.

-Seattle is a top sports town, an a new campaign for Visit Seattle from PB&, “Seattle on Three,” features comedian and former Seinfeld writer/producer Peter Mehlman. Directed by Jaci Judelson, “Seattle on Three” puts a new twist on Mehlman’s “Narrow World of Sports” series, with him reprising his role as a sports talk show host to speak with some of Seattle’s most popular pro athletes, this time with Seattle Kraken goalie Philipp Grubauer, the WNBA’s leading scorer Jewell Loyd and former Seattle Seahawk Doug Baldwin.

-Festival Foods’ associates just can’t help going above and beyond to deliver for guests, as a new campaign from Marcus Thomas conveys. In the agency’s first work since winning the Wisconsin-based retailer’s business last November, the campaign, “Happy to Help,” illustrates that Festival Foods associates are as helpful in their everyday lives as they are in store. In “Jogger,” a Festival Foods associate out for a run takes a 3-mile detour to guide a driver to the post office, while in “Santa’s Helper,” an associate improvises an elf costume to fill in when she sees Santa needs an assist.

-It’s time to gear up for ski season, and this month, Sun Valley and Snowbasin and Visit Utah are all launching their winter marketing campaigns. The Utah Office of Tourism is telling its ski story via a new winter campaign from Hanson Dodge that includes a new interactive landing page to help bring this campaign to life and remind travelers that Utah offers “The greatest snow on earth.”

-Holiday spots are still coming out, and Hey Baby director Sune Sorensen and The Wonderful Agency is bringing a touching story to bring holiday spirit. We see Ida, who is stuck in the hospital for the holiday season only to find that a doctor who looks a lot like a jolly elf has stopped by for a visit, but he’s early. The doc treats the girl and all the other kids in the hospital to a magical treat. “A Holiday Wish” includes a fundraising initiative that promises as much $250,000 from Teleflora to the nonprofit organization Make-A-Wish. Donations are triggered when consumers order seasonal bouquets, share wishes via social media with the tag #WishOutLoud, or add to the Wish Tree at Westfield Century City Mall in the brand’s hometown of Los Angeles.