Wednesday Stir

By Kyle O'Brien 

Ryan Reynolds and Aviation Gin are at it again with a new spot featuring the gin’s famous owner alongside a different Rob. As Wrexham co-owner Rob McElhenney was unable to participate, Reynolds enlisted the help of Matchbox Twenty lead singer, Rob Thomas. In the video Reynolds jokes, “Wrexham fans have grown used to seeing me and other Rob together, but he’s not legally allowed to be in Aviation Gin commercials” before requesting Thomas to sing songs about Aviation Gin, preferably in Welsh. Reynolds and Thomas exchange banter behind the bar and clink glasses filled with an Aviation Gin cocktail.

-In the first work from its recently appointed global agency Ogilvy, the Jameson whiskey brand hopes the phrase “Must Be a Jameson” will catch on.


-HubSpot CMO Kipp Bodnar is marrying B2B technology with TikTok and the NFL Sunday Ticket as the brand makes advances.

-Once valued at a mighty $47 billion, WeWork has filed for Chapter 11 bankruptcy in New Jersey.

-On the latest episode of the Everything Is Better With Creators podcast, Forbes CMO Network managing director Seth Matlins shares his insights on the importance of empathy and collaboration.

-Chispa, the Match Group-owned dating platform targeting U.S. Latines, and Diageo Scotch whisky brand Buchanan’s are speaking the same language—Spanglish.

-Ahead of National Fried Chicken Sandwich Day on November 9, Church’s Texas Chicken has launched the Chicken Emoji Project, advocating for the expansion of chicken emoji representation through the creation of an official chicken sandwich emoji. Church’s is calling on chicken sandwich enthusiasts nationwide to send a resounding message that the introduction of a chicken sandwich emoji is long overdue. At participating locations, boneless chicken lovers can scan a QR code that will direct them to a special Church’s web page where they can show their support for the project. Fans can also show their love for the chicken sandwich emoji on Church’s social pages.