Wednesday Stir

By Kyle O'Brien 

-Becoming a parent can be a gift, but for first timers, it’s also rife with many unexpected surprises before and after childbirth. To help soon-to-be parents and caregivers prepare for the next chapter, North York General Hospital, one of the busiest birthing centers in Ontario, has teamed with creative agency Courage to launch What No One Tells You When You’re Expecting, a 150-page book written from the personal experiences of real parents, being frank, sometimes graphic, and helpful to those who are going through pregnancy. Prospective parents can download the digital copy of the book at this link for free. Printed copies will also be available on The book’s launch is supported by digital OOH across the Greater Toronto Area, paid social media, a launch video and guerilla postings around Toronto.

-If you haven’t seen the big news, Adweek has named its 2023 Agency of the Year winners.


-Gut won two awards, including the Breakthrough Agency of the Year and International Agency of the Year for Gut Buenos Aires.

-Mischief @ No Fixed Address continues to rise in the industry and Adweek named the shop the U.S. Agency of the Year.

-Ogilvy, celebrating its 75th anniversary, had another reason to rejoice as it was named the 2023 Global Agency of the Year.

-Code and Theory developed a mental health app called Scout for Sutter Health in California. The app, which launched on World Mental Health Day yesterday, was designed to help teens and young adults ages 13-22 manage their everyday mental health and build resiliency. It is available for free, nationally, to young adults. The platform promotes self-reflection, expression and education. Its free toolkit includes daily mental health check-ins, feelings tracking and trend evaluation, personalized educational tools, and clinically approved support resources. After completing a wellness check-in, users are guided through positivity and mindfulness exercises and gain badges through Scout’s reward system.