-Taking a page from the tradition of making of making holiday wish lists from toy catalogs, VMLY&R and Tennessee Tourism modeled their latest campaign on that concept. “Tennessee Playcation” seeks to have kids to unwrap presents on a holiday trip to the Volunteer State thanks to its first toy catalog. 100,000 physical catalogs are being mailed to consumers in key tourism markets. The catalog offers 88 pages of fun for the whole family; parents can purchase 25 toy builds inspired by Tennessee’s biggest attractions, from Dollywood and the Great Smoky Mountains to Graceland, the Tennessee Aquarium, Grand Ole Opry in Nashville and Bristol Motor Speedway. The website feature a downloadable, printable version of the catalog.
-Finalists are still being announced for Agency of the Year, and today we unveil the Midsize AOY category.
-FCB has hired Martina Suess Cromer away from WPP as the agency’s new global chief communications officer.
-New mobile marketing trends mean taking your brand on a road tour, writes Ralph Failla, a senior account director at Inspira Marketing Group.
-The Latinx market is already booming, but marketers are still playing catch-up trying to reach this potentially lucrative segment.
-To reach the growing Gen Z Latinx market, marketers should lean into music, Spanglish and TikTok.
-The One Club for Creativity has opened the call for entries for the ADC 103rd Annual Awards, supported by the integrated campaign created by Goodby Silverstein & Partners. The “More Than Luck” campaign looks at all the elements needed to win an ADC Cube. The work will feature out-of-home and digital executions with a graphic style informed by the iconic shape and colors of the ADC Cubes themselves—gold, silver, and bronze—and a look inspired by both Las Vegas and corner bodega scratcher tickets.
