Wednesday Stir

By Kyle O'Brien 

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Blake Anderson, the star from Workaholics, stars in the new BuzzBallz “Why Are They Round?” campaign. In a series of commercials, Anderson finds himself pondering life’s big questions, starting with the spherical shape of BuzzBalla. The pre-mixed cocktails have always stood out on the shelves, thanks to their distinct appearance and unique container shape. In partnership with the LA based creative lab, Bacon & Eggs Media, their roundness is brought to the forefront. In one spot, Anderson explains that in the prohibition, jugglers used to fill their juggling balls with alcohol as a means to sneak past the bouncers at the door.

-Submissions are now open for Adweek’s 2023 Agency of the Year, with seven awards up for grabs.

-Ahead of the release of the Barbie movie on July 21, a few lucky guests can stay in the real-life version of the Dreamhouse through Airbnb.

-Global news publisher the Associated Press (AP) launched a newly redesigned version of its website Tuesday morning in an effort to diversify its revenue by attracting more direct advertising.

-Filmmaker Taika Waititi is now the chief creative officer of a startup canned coffee and tea company that bears his name, Taika.

-Adweek explores Sprite’s marketing efforts, including a recent global rebrand.

-Special Olympics Northern California and full service advertising agency Barrett Hofherr have launched a new awareness campaign demonstrating how Special Olympics brings people together in ways that erase lines of division and isolation. The “Do Something Special” campaign address the preconceived notions of what it’s like to live with an intellectual disability and feature real athletes reclaiming the word “special” as a thing of power: “Special isn’t what we are. It’s what we do.”

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