Wednesday Stir

By Kyle O'Brien 

-Creative agency Terri & Sandy tapped a trio of illustrators for its first vibrant campaign for Cambio Roasters, the fair trade coffee pod company founded by the former chief innovation officer of Keurig. In Cambio’s first-ever national brand campaign and platform, “Rich Taste, Less Waste,” Maggie Stephenson, Joe Taylor and Armando Veve were given the freedom to bring their unique visions to the campaign. The illustrations were then transformed into a series of animated videos, each spotlighting a different product and a different aspect of Cambio’s unique journey. Terri & Sandy called on Colombian composer Andrés Navarro to develop unique pieces of music for the spots, featuring instruments and sounds from each coffee variety’s native region.

-Intuit’s QuickBooks has concluded a global review of its creative agencies, consolidating its account into one shop: FCB New York, and Adweek’s Jameson Fleming got the details of the news.

Advertisement

-Oil giant Shell’s media account is up for review, but ask agencies if they’re willing to pitch an oil and gas industry titan like Shell, and the room suddenly goes quiet.

-New research by the Ad Council Research Institute has outlined how best to reach, encourage and support those open to treatment and recovery. The findings identify how to reach, encourage and support individuals open to treatment for substance use disorders. Results shine a light on opportunities to reach and influence those who are open to treatment, regardless of whether an individual has or is at risk of a substance use disorder, and serve as the cornerstone for a new campaign from the Ad Council launching later this year. See the results here.

-The Trade Desk is announcing a new portal called Kokai that will help advertisers access not just the web but also third-party ad-tech partners more seamlessly.

-In other ad-tech news, ad-tech firms are using Cannes Lions to lay the groundwork for second-half 2023 business goals.

-The latest Adnatomy looks at how Crown Royal utilized Dave Grohl, Canadian inventions and the Super Bowl for its creative campaign.

-Gas brand Arco has worked with agency RPA on some lighthearted creative to drive home the message that Arco is a high-value brand with its “Quality Tope Tier gas for less” tagline. This latest campaign for California, Nevada and Arizona features an interesting relationship between Arco’s dashboard hula girl, Hanna and new friends, including a timid piggy bank, an over-confident air dancer and a collection of emphatic bobbleheads.

Advertisement