-According to data from the World Population Review, the city of São Paulo is the fourth largest in the world, with the underprivileged district, Capão Redondo, housing 268,700 residents. Based on this information, financial bank Santander designed an innovative initiative aimed at supporting small local businesses in the region. “The Spot for Your Business,” by agency Streetwise in partnership with Eletromidia, involves renovating 100 bus stops and donating the corresponding advertising spaces to over 400 entrepreneurs in the area, with the aim of boosting the local economy and creating a virtuous cycle of growth and customer loyalty.
-Lego has a new campaign that champions the way girls play to help them overcome societal expectations by linking up with women soccer stars Megan Rapinoe and others.
-In this week’s episode of Yeah, That’s Probably an Ad, the hosts are joined by Adeela Hussain Johnson, president of travel brand BÉIS and Debra Chen, industry expert.
-Kraft Mac & Cheese Deluxe is marking its first-ever frozen food offerings via a campaign created by agency Johannes Leonardo.
-Blending b-to-b and b-to-c marketing has been “priceless” for Mastercard, and Adweek talked with CMO Raja Rajamannar about the brand’s efforts.
-Dentsu is predicting a 3.3% rise globally in ad investment this year—up $23 billion from 2022—followed by a further increase of 4.7% in 2024 and 3.8% in 2025.
-A commercial from European energy company Vattenfall uses the aspirational qualities of beauty marketing to inform the public about the possibilities of fossil-free hydrogen.