-A series of QR codes have been covertly installed in popular restaurants around Ottawa and Toronto to call attention to the human costs of food on your table. Made to resemble a regular restaurant QR code menu, Migrant Workers Alliance for Change (MWAC) created The Secret Menu in collaboration with creative agency Sid Lee, unveiling the exploitative working conditions faced by Canada’s migrant agricultural workers. Launched in February, the QR menus brought viewers to a menu page that introduced the hidden human cost behind each food and beverage item, and helped gather over 700 petition signatures.
-Multiple sources have informed Adweek that Intuit is putting its two biggest creative accounts—TurboTax and QuickBooks—into review.
-Offering customers the value and connection they seek could help brands drive loyalty in the current economic climate.
-Marketers and agencies need to figure out how to work with creators before it’s too late.
-Park & Battery made b-to-b marketing less boring with a campaign pulled straight from Better Call Saul.
-Adweek looked at how Richelieu Dennis is ensuring an equitable ecosystem for Black entrepreneurs.
-Independent agency Design Army has created a retro-futuristic world straight out of a classic B-movie for a new campaign for retailer Georgetown Optician.
-The latest Young Influentials podcast talks with cooking and culture influencer Remi Cruz.
-Gated offers not only speak to core aspects of consumers’ identities, but also reward them for embodying values, writes Sai Koppala, CMO of SheerID.