-If Keanu Reeves has ever declared his love for you over social media, it’s probably not the real deal. And yet many people around the world have reported being conned out of small fortunes by romance scammers posing as the Canadian actor. In “Unmask the Scam,” a new anti-scam online series from HomeEquity Bank (HEB), by Zulu Alpha Kilo, a deepfake version of Reeves proves to viewers that not everything online is what it seems, while also clearing the famous actor’s name. Across three episodes, the digitally simulated Keanu breaks down the inner workings of three unique scams: the Keanu Romance Scam, the Real Estate Scam and the Tech Support Scam.
-WPP is tapping into the burgeoning influencer market with the acquisition of The Goat Agency, which will join GroupM.
-The latest Adweek podcast finds co-hosts Shannon Miller and Luz Corona joined by senior producer Al Mannarino and special guest David Griner to bid farewell to Miller as she departs Adweek.
-Adidas has debuted an ad calling out the “ridiculous” measures some take to feel safe while exercising on city streets at night.
-Adweek looks at brands being backed by celebrities and wonders if the populace still cares whether a celebrity is involved with a brand.
-A booze-free bottle shop in Los Angeles has landed a first-of-its-kind deal with Coachella for on-site bars during the music festival.
-Worldwide Partners CEO John Harris asked in a column if clients can afford the RFP process.