-Sir Paul McCartney is becoming a champ for chimps, donating the Beatles classic “When I’m Sixty-Four” to Save the Chimps for a fundraising campaign. Produced gratis by BCG BrightHouse in Atlanta, the 30-second spot highlights that chimps live into their 60s and funds can make their twilight years comfortable. “Most people don’t realize chimpanzees can live into their sixties, thus their lifelong care at sanctuaries is a costly commitment,” said McCartney in a statement. “I was happy to donate ‘When I’m Sixty-Four’ to Save the Chimps’ new campaign, as nearly half of the 200+ rescued chimps they look after are seniors.”
-R/GA has made changes at the top, naming Tiffany Rolfe chair and Robin Forbes interim CEO. Current CEO Sean Lyons has left the agency for Accenture Song.
-Beverage brand Schweppes tasked TBWA\Paris with creating a campaign that would transform it into an “aperitif.”
-TikTok is catering to brands on a budget with its new audio catalog.
-On the latest Adweek podcast, Shannon Miller was joined by Jameson Fleming and special guest Jess Zafarris on her last day as Adweek’s director of audience engagement.
-Update on the Ketchup Boat Guy—he has been located at his home on the island of Dominica, according to Heinz, after its Instagram post reached 4.8 million people.
-Popeyes has moved on from its relationship with Gut. The chicken chain will now work with McKinney on a project basis while it goes through its RFP.