-Cricket Wireless continues to highlight the people who make up the carrier’s customer base. Teaming with creative agency Argonaut, the latest effort sought out diverse users and catered to their personalities, professions and cellular needs, like Christine, who depends on Cricket’s service backstage as a performer and director. John is a huge fan of Cricket’s 5G hotspot, which allows the founder and creative director of biotech design agency Orrbitt to run his business and lead his teams from anywhere—even a remote beach where he parks his RV.
-The Super Bowl is a wrap for another year, and we keep using weak and irrelevant opinions when talking about Super Bowl advertising when we should be looking to consumer engagement, writes Kevin Krim, president and CEO at EDO, Inc.
-The strategy of brands using stunts, sweepstakes and survey results to generate buzz is increasing in importance.
-Nike’s latest campaign by We Are Pi aims to help young people overcome barriers to sports by showing that you don’t have to fit into stereotypes to participate.
-Adidas took advantage of Patrick Mahomes’ Super Bowl MVP win to show that “Impossible is Nothing” in a spot by agency Opinionated.
-Canadian bank CIBC decided to put some financially sound messages on candy Valentine’s Day hearts.
-Mondelēz International has moved part of its global content production contract into WPP.