Wednesday Stir

By Kyle O'Brien 

-Seattle agency Copacino Fujikado has enlisted players from the NHL’s Seattle Kraken for a campaign for Premera Blue Cross. This year’s campaign zeroes in on the idea of “the assist” as a way to bring hockey and health plans together. The spots feature Seattle Kraken players, decked out in full hockey gear, acting like human billboards, showing off a Premera-branded Zamboni and donning an intricate one-man-band getup. Players featured include Will BorgenJared McCannRyan DonatoAlex Wennberg, and newly crowned All-Star Matty Beniers.

-Burger King is naming Patrick “Pat” O’Toole its chief marketing officer for the United States and Canada.

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-Booking.com is making a return trip to the Super Bowl this year, with the help of agency Zulu Alpha Kilo.

-Lighter company Bic has added country music icon Willie Nelson to a talent lineup in which Snoop Dogg and Martha Stewart have been starring since 2021.

-In the latest episode of the Young Influentials podcast, host Colin Daniels sits down with Brianne Fleming to talk about keeping online communities engaged.

-As 2023 kicks off, the marketing industry will test its commitment to its role in the climate crisis as economic factors come into play.

-Former NFL star Rob Gronkowski is the host and “curator of fun” for his own music festival, Gronk Beach, created with the help of business partners of the agency Medium Rare.

-The New York Festivals Health Awards have announced the 2023 NYF Health Awards Grand Jury, comprised of 100-plus of the most innovative minds in healthcare advertising. To showcase the 2023 NYF Health Grand Jury, Ogilvy Health New York chief creative officer Adam Hessel met with six of 2023’s jurors for a “Grand Jury Sit Down” to discuss working in the healthcare space.

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