Wednesday Stir

By Kyle O'Brien 

-As people try to get in shape for the new year, Vital Proteins has unveiled its “For Everybody With a Body” campaign, aimed at educating people about the many parts of the human body that can benefit from collagen—from skin, hair and nails to the left knee, right knee or tendon in your elbow. Done with quirky vignettes featuring a diverse cast of people, the campaign was developed in collaboration with New York-based creative agency Mythology and will run across TV, streaming, audio, digital and social.

-Adweek’s chief content officer, Ann Marinovich, talks about on what’s to come in the new year for the publication and content platform.

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-For those doing Dry January, Martha Stewart presents “DIY January,” a campaign that demonstrates you can still use Tito’s vodka without drinking it and get household tasks done.

-In the latest episode of Brave Commerce, Lisa Mann, managing director and CMO of Raines International, joins the hosts to discuss the state of the current talent ecosystem.

-Apple TV+ has named entertainment industry veteran Ricky Strauss as its new head of marketing.

-Shopify is debuting a new way for major retailers to pick and choose from its ecommerce tools as the platform looks to widen its client base.

-TikTok is expanding its 18 and older gate for creators of short-form video worldwide over the coming weeks.

-Chipotle is teaming up with Snap Inc. to try to convince people on Quitters Day to stick with their original goals through an AR lens.

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