Wednesday Stir

By Kyle O'Brien 

-WeTransfer has summed up its year in business by showing its CSR activities, from its Responsible Business Report to partnering with causes Choose Earth and the Supporting Act Foundation to planting 200,000 trees and donating free media for the launch of a dyslexia-friendly font.

-Adweek has gathered up plenty of agency holiday greetings, but there are even more, including one from 22squared that is ringing in the new year with a group of singing sock, bag and other assorted puppets.

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-Agency Mason decided to get ahead of the season by wishing people a Happy Valentine’s Day for the holidays.

-The fashion industry needs to slow its roll if it wants to do better for the planet.

-Scottish brewer BrewDog has reinstated its CMO role, promoting marketing director Lauren Carrol to lead its team.

-Speaking of CMOs, brands are seeking a marketing edge by looking to first-timer chief marketers.

-McDonald’s Sweden developed a Ronald McDonald House on Roblox designed by the sick children who have stayed in one of the five houses in the country themselves.

-To attract more customers vacation rental platforms Vacasa, Vrbo, and Airbnb have recently been increasing the creation of themed rental stays and accompanying marketing campaigns.

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