JustFoodForDogs is tagging poop piles with helpful notes.
-Apparently, you can tell a lot about your dog’s diet from its poop. JustFoodForDogs, a fresh dog food company with products available at Petco, is marking its territory in New York City by leaving helpful notes in piles of poop left on sidewalks and streets, serving as an impromptu outdoor advertising platform. Created in partnership with New York agency Walrus, JustFoodForDogs is inserting tiny billboards into piles of dog poop that alert dog owners to the nutritional shortcomings of their current dog food. Each sign will bear JustFoodForDogs simple sentiments and branding along with an assurance that cleanup crews will arrive shortly to remove the poop as a courtesy. There will also be a more traditional out of home campaign highlighting the food.
JustFoodForDogs out of home placement in NYC.
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