Wednesday Stir

By Kyle O'Brien 

-Outdoor Sportsman Group’s MOTV, a subscription streaming outdoor lifestyle content provider, is launching a new brand campaign called “What’s Your MOTIVATION?” Created by the company’s in-house creative team, the campaign makes fishing seem positively thrilling, with video of pristine waterways, excited fisherpeople and plenty of prize catches. The footage is interspersed with common phrases and words that create a humorous tie-in with the visuals. The campaign also has fun with its print ads, juxtaposing common aspects of urban life with outdoor lifestyle activities.

-Following a period of record ad spend, nearly a third of media budgets are set to decline next year with talk of recessionary market conditions likely to affect spend.


-Despite some unfortunate events, the cannabis industry can still find a way to finish the year on a high note, so to speak.

-A campaign for Call of Duty by 72andSunny is a star-studded “Squad Up” TV push showing friends around the world getting together to play.

-Guitar brand Fender is relying on its rich brand history to reach younger consumers amid a rise in people picking up the guitar during the Covid-19 pandemic.

-Trick or treat: Snap Inc. has extended its augmented reality try-on technology to Halloween costumes.

-Viewers can now revisit the historic win of a Black baseball team through the video game MLB The Show 22, which now allows players to step onto the field as the All-Stars.

-Republica Havas has teamed with Banza, an investment and savings app with plans for global expansion, for a creative street campaign called “Common.” Led by CCO Tony Waissmann, the print and OOH campaign communicates not only what Banza is, but also why investing is important and how Banza makes it simple so anyone can invest.

Banza’s new campaign shows that anyone can invest.