Wednesday Stir

By Kyle O'Brien 

-Bermuda is embracing the whole triangle myth with its latest tourism campaign. The Bermuda Tourism Authority (BTA) has launched “Lost Yet Found,” a wide-ranging multimedia marketing initiative that highlights Bermudian experiences—and entices visitors to dive deeper into the island’s culture. The result will shed light on the Bermudian way of life, making a vacation on the island a richer and more rewarding journey. It leans into the mystery of Bermuda with a triangle logo, but it invites people to find the island for themselves and the activities, people, cuisine and experiences that speak to them. While the BTA marketing team is mostly Bermudian, the authority worked with Boston-based agency Proverb and Burnt House Productions.

-R/GA announced its first cohort for its pro bono Make/Good program that supports entrepreneurs of color.

-Retail media and ecommerce are a growing piece of the global economy, although the categories will grow more incrementally than in previous years, according to GroupM’s This Year Next Year 2022 E-Commerce and Retail Media Forecast.

-A new anti-assault weapon ad, which works as a counterintuitive call to action, shows a handful of diverse people talking about real-life terrifying scenarios that they seemingly accept as a matter of course.

-DFS, a U.K.-based furniture retailer, has a new campaign—created by agency Pablo— that features a flamingo, hedgehog and peacock, among other creatures.

-Bringing together fashion and tennis, IMG Fashion Events and agency Spring Studios served consumers an immersive experience at “Glam Slam” during New York Fashion Week.

-As laudable as efforts might be, eco-marketing might not be working as it should. Phil Rowley, head of futures at Omnicom Media Group, U.K., tells why.

-One small Minneapolis-based agency—Media Bridge Advertising—is taking a commitment to DEI seriously by investing in a college-level education for its employees.

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