-Park Pictures director and former Olympian Savanah Leaf helmed an animated “#WeMatterToo” PSA for rapper Common‘s organization, Imagine Justice, and ARC, focusing on the experiences of incarcerated people during the coronavirus pandemic.
The ad sets interviews with incarcerated people describing the lack of Covid-19 protections in jail to stark animation, concluding with a voiceover from Common. Part of the larger “#WeMatterToo” campaign, the effort calls on viewers to take action at wemattertoo.co.
“The last line you hear in the PSA is: ‘Every sentence shouldn’t be a death sentence.’ For me, the statement is a powerful summary of the entire point,” Leaf said in a statement. “Other people often speak on the behalf of incarcerated citizens, and their voices aren’t heard. At a time like this, where people remain in their homes, it’s important to reach them with the truthful experiences of others in need.”
-BMW chose Anomaly London as lead global agency for the Mini brand. It’s kind of a big deal.
-Publicis Sapient senior director of global communications Ashish Prashar and freelance product and experience strategist Mary Rinaldi raised over $20,000 to provide necessities for New Yorkers recently released from prison through their Be a Good Neighbor initiative.
-The #PridePledge is calling on brands to pivot funds they had set aside for pride festivals this year to help the LGBTQ+ community affected by Covid-19.
-ViacomCBS is optimistic about TV’s fall return.
-Dentsu Aegis Network’s educational program The Code launched an online curriculum for schools in response to Covid-19.
-An anonymous account director describes working at an understaffed agency.
-In lieu of its TadPole summer internship program, which has been canceled due to Covid-19, StrawberryFrog is hosting a virtual master class for interns on July 16. More details here.